Rooder Story

"Rooder" is the name of the designer Li Qingjian's first client. In line with the business philosophy of "customer first and attentive service,"

Li Qingjian started to create this work on July 17, 2014 to thank every client who cooperated with us, and registered as a company name and trademark.

The entire graphic has been carefully thought out and conceived, first hand-painted, and then computer-generated. Designed around "Rooder".

We design the "OO" in "Rooder" as the front and rear wheels of the electric vehicle.

The outer ring is the tire, and the inner ring is the wheel hub composed of 9 square bars.

The square bars in a single wheel are arranged in an orderly manner, with different shapes and sizes. Characteristics,

which means that all parties in the cooperation can learn from each other's strengths and make up for their weaknesses and have long-term cooperation.

In the same wheel, there are both 0 and 9, which means from nothing, from existence to big, from big to strong.

At the same time, we beautify other letters to make them more beautiful, powerful and technological, implying that Rooder drives the future.

The LOGO vividly shows the company's main products, and conveys the company's business philosophy and characteristics well.

After 4 revisions, this work was completed on September 17, 2014 in Shenzhen, Guangdong Province.

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